Sunday, 23 January 2011

Fashion Marketing - Tuesday 25th

Hello everyone, for our lecture on Tuesday we have to research into our competitors.
Everyone has a shop, hope they are okay for everyone...


Luisa - Acne
Jun - Moncler
Luke - Barbour
Lilla - Rag & Bone
Mimi - Timberland



SWOT

  • What are their strengths/weaknesses
  • Opportunities/threats
  • Unique selling point? 

Also - We have to research into Politics, Economy, Society, Technology and Laws relating to fashion. This is very broad but if we can all get some small research about these subject areas it will be done! I will divide it up into 5 parts, hope this is okay, if not just say!

Luisa - Politics
Jun - Economy
Luke - Society
Lilla - Technology
Mimi - Laws


Thank you! Luke

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